Can Service Replace Marketing? A Main Street Approach to Social Engagement

https://pixabay.com/static/uploads/photo/2013/11/23/01/07/adams-general-store-216193_640.jpgOn a first date, what’s a surefire way to flatter, engage, and convey interest in your new flame?

Tried and true wisdom says, by asking questions, listening more than speaking, and generally keeping focused on them, rather than yourself

From dating to professional networking, the same advice holds true: don’t just self-promote and dominate the conversation with tidbits about you—make people feel special by treating them like they’re genuinely fascinating to you.

It’s a pro-tip so old and popular it almost qualifies as a cliché—or would if it weren’t so sound. But how much does it inform your behavior on social media?…

Can Service Replace Marketing? A Main Street Approach to Social Engagement

CopyRanger

Rick Duris is CopyRanger.

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