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Content marketing has been transforming the marketing world for years. And whether you’re a skeptic wanting more results or a devout believer overhauling your entire marketing department, many experts continue to believe it’s the way of the future.
The Content Marketing Institute defines content marketing as a style: “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience,” eventually spurring consumers into action…
Building a Collaborative Content Process
