Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., blogs, in-person events, videos, etc.) That’s a lot.
Now, this is not necessarily a good or bad thing, but it is interesting. More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. Could there be a better way? Absolutely.
If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist…
