Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to embrace it as an effective tool for B2B marketing. In fact, only 39 percent of B2B marketers use Google+ to reach out to interact with current and potential customers. If you are daunted by the task of learning yet another new social platform consider this: 70 percent of brands now have a presence on Google+. There’s no better time to get started on Google+ than now and the following steps can help you increase your follower base.
Engage with others
Social media is all about interaction and this holds true for Google+. The difference is that Google+ focuses more on finding people who share the same passions and connecting with them. This makes it much easier for you to find people who are actually interested in your industry and start meaningful conversations. There are several ways you can do this: