Recently, Forbes released a great article sharing Five Important Digital Marketing Elements to Consider to create a strong digital footprint. In today’s world, in order to grow as a business, including a digital marketing strategy in your marketing plan is vital in order to create brand recognition and visibility, new client connections and ultimately grow your business to the next level.
In our experience with internet marketing, covering all your bases is the way to go. With the continually changing Google algorithms and Facebook’s push for increased paid advertising, growing your online presence in become increasingly difficult. The five tips from Forbes are all extremely important and should all be considered in your company’s digital marketing strategy.
Social Media Marketing?
While all five of Forbes points are excellent and worth reading, we wanted to dive a little deeper into the fourth tip — social media marketing. As Forbes explains, social media is a great platform to grow and increase brand awareness as well as a powerful tool to share information and distribute content.
Unfortunately, growing your online presence through social media marketing, especially Facebook, is becoming increasingly more difficult as companies are pushing for paid advertising.
So, what should we do?
