Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a big way.
With the ever-growing onslaught of digital noise, the search for quality content is apparent. Creative marketing is the key, yet many times B2B marketers assume that outside-the-box campaigns won’t resonate within their professional environments. But companies that take risks prove that pushing the envelope with creative ideas can spell real success for even the most austere of markets. Not only that, but creative marketing creates a foundation for sustained wins in the future. Let’s take a look at one B2B brand, Taulia, that took a risk that paid off by launching a campaign called “F*ck It” that pushed the traditional boundaries of B2B marketing…
