Are your customers sampling your small business from the comfort of their smartphone?
If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Much of this content is published by patrons!
So, let’s use a restaurant as an example for how small businesses can approach their content marketing strategy.
Picture this. Your customers are posting their smartphone snapshots and comments on their Instagram, Twitter, Facebook and Yelp accounts while sitting at your restaurant’s table. What a yummy idea!
Are you helping your customers feed your small business’s bottom line with the right social media and content marketing strategy?
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Small businesses, like restaurants, can set the table to make it easy to follow, engage and convert for the return visit; make it easy for customers work for them.
Research Indicates Customers Talk ‘Social Media’ Better Than Small Businesses
- Only 10% of small businesses use Instagram to drive awareness and conversation around their brand. Customer usage is much higher, so fish where the fish are! (Source: Marketing Experiments)
- When you or your customers, add a photo to social media posts, social media sharing and clicks increase by up to 35%, however, most small businesses are not posting visuals! (Source: Twitter)
- Social media posts with hashtags have double the amount of clicking, commenting and sharing than those without, but small businesses have difficulty pulling off a solid hashtag strategy (Source: Buddy Media)
This research tells us that customers are talking the social media talk, while many small businesses are letting their child or college student handle the most important communication channel for their business! And this child or college student is challenges mapping strategy with best-practice social media and content use.
