The New Year is approaching and you may still be wondering about a simple social marketing strategy for 2016. You may have already jumped into the deep end with social media marketing or perhaps just your big toe in 2015 but there is no doubt that you must include a social media marketing strategy. I have found after talking with and training clients for the past six years, that the toughest part of all of the social media information is how to incorporate a simple social media strategy into a small or medium sized business. I am talking about businesses that do not have the budgets of the “big boys” or their brand recognition such as Coke, Nike, Victoria Secret, McDonald’s, etc.
Most of the businesses we deal with are small to medium sized and they are working as hard as they can to figure out a simple social media strategy that doesn’t consume too much time or money. In most cases, people inside the company will be designated responsible for the social media marketing. I always encourage that the entire team get involved so that every employee is an ambassador for the company on social media. Of course, this requires a comprehensive social media policy which is approved by an attorney and/or human resources professional and it must be communicated to all levels of the organization. Then all levels of employees must be properly trained on social media so that everyone understands HOW to be an ambassador for the company on social media…
