What happens once your blog post goes live?
A million shares? A zillion click-throughs? A bit less than that?
Well then, you might need a better content promotion strategy for social media.
For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard. Content is being created. In fact, there were 730 million blog posts published in 2014 alone!
But, with all that content floating around, the conversation is starting to change. These days, we don’t necessarily need more content, but rather, we need to get more return out of the content we are already creating.
Think about it; it’s good math. Less content with better promotion can equal more traffic. And one of the ways to get there is through great social media promotion.
And creating less content—but better content—can help you and your team focus your efforts to be more productive with the resources you already have.
