The “if you build it, they will come” plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year?
If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your marketing to the next level. To help you reach your marketing goals this year, I’ve put together a list of 15 must-have tools to get you started.
1. BuzzSumo
Fifty eight percent of business-to-business marketers will increase their content marketing budget in 2015. To ensure you’re spending your content-marketing dollars wisely, use BuzzSumo to research the content your audience really wants. Just enter any keyword or backlink into BuzzSumo and you’ll get a detailed report showing how well previous content on that topic performed.
Related: 7 Tools to Help Startups Dominate in Large Markets and Compete with the Giants
