Because the way people acquire information has changed, Facebook has become an effective platform for connecting small businesses with their audience. In the “good old days”, your customers mainly obtained information from newspaper, radio and television. These sources, while still relevant for some, have become increasingly less relevant for small business. Why? Because they don’t work well locally. The emergence of the internet has meant the information flows easily on a local, national and global scale.
Facebook has changed the way we market to our customers from one-way to two-way. People can now acquire information and convey their own sentiment at the same time. This facilitates exchanges and interactions among people and makes information flows more influential in the real world.
Convinced? How to make your Facebook page a killer marketing tool:
Engagement is key
Facebook makes it easy to connect with the local customers that matter most. Firstly, focus on getting their attention. Engagement is all about attracting interest, so start by posting useful information, news or entertaining pictures, to get people to talk about your business and your products. Once customers get to know you, they are much more likely to buy from you. Once you have built a stronger relationship with your fans you can use Promoted Page Posts to ensure that your stories are prominently displayed in their News Feeds.
