Have you ever wondered why we have coined the word “copywriting” and pay those who do it handsomely? In fact, copywriters are the most highly paid writers in the world today, didn’t you know?
Here’s why: copywriting is salesmanship in print. Please read that again. Done? Good.
You see, copywriting seeks to influence the reader to act. But before a reader acts according to what you desire, you must make sure the reader follows your train of thought! Of course, right?
Now, before you can even pray that the reader would fall into what you’ve written, you’ve got to catch his/her attention first! Got it?
So, a good copywriter follows these rules extremely well, whether he or she writes a short copy for social media or a long one for landing pages:
Rule #1. Begin with a good Hook
Yes, hook ‘em! Catch their attention powerfully. Use sure-fire headlines. There are templates available in the internet to do this. The article, 10 Sure-Fire Headline Formulas That Work by Brian Clark would be one of them. Start with them til you internalize the idea.
