If you’re one of the world’s 284 million active Twitter users each month, you might be using the social-media platform to keep up with the news from media outlets, views of bloggers and conversations of remarkable people talking about whatever market your business is in.
While some professionals are willing to simply play lurker and follow other Twitter users to glean information and understand what’s trending, others have found Twitter an excellent vehicle for building a personal brand and creating more opportunities to stand out, be discovered and engaged with.
Here are some surefire tips to use to craft a better experience for your followers and others visiting your Twitter page or even using search tools to sift through tweets to find more people like you:
Related: The 5 Big Reasons People Aren’t Following Your Social-Media Accounts
1. Upload a professional-looking photo.
With images dominating social media and leading to massive amounts of visual engagement, it’s time to upgrade the photo you uploaded when you first joined Twitter. Holiday snaps, pictures with pets or cropped shots of you in a bar with someone’s arm on your shoulder are out.
Procuring a professional portrait from a good photographer who creates a likeness that reflects your personal brand doesn’t have to cost the Earth and it will help you shine. Even having a friend take a picture with a decent camera is better than using something distracting or blurry that doesn’t do justice to the professional you.
