The ambitious farmer, fresh out of agricultural college, wrote up a detailed plan for his farm.
He designated which crops he was going to grow, how he was going to rotate
them, what equipment he would need, and how many farm hands he was going to hire.
After gathering all of his resources, he and his farm hands went out and planted acres of crops. It was laborious work, but when he looked out over his acres of fertile land, he was very proud.
Then he and his farm crew got into their shiny pickup trucks and drove away.
The young farmer took continuing education classes in pest control, irrigation, and hydroponics.
He went to some conferences.
He started writing an e-book about farming.
He and his farm hands finally returned to the fields the next year to find acres of weedy, rotting crops, half-eaten by wildlife. No corn. No potatoes. Nothing to harvest at all.
You will get no potatoes from your detailed marketing plan unless you have a system in place between January and December.
The secret to a successful marketing strategy is follow-through. Do it, measure it, adjust, and do it again.
