By this point, you’ve heard about brand voice and the role it plays in content marketing campaigns. When most people think of a brand, they think of it in visual terms; they think of a logo, a color scheme, a mascot, a font, and other visual cues that represent a company’s identity. But brand voice, the tonal and linguistic choices of a brand’s copy and content, is just as important. Throughout this guide, I’ll explain the mechanics of why brand voice is important, and I’ll show you how you can create your own brand voice—and keep it consistent across every platform.
Your Guide to Building a Consistent Brand Voice for Content Marketing
