I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts or ebooks. Nope, that kind of anticipation is reserved for Jay-Z albums and J.K. Rowling novels, so you can’t just craft a single blog post or video and think you’re done with your content strategy and execution.
Winning with content starts with the recognition that you need to earn people’s attention, not rent it. To earn attention, you need a content strategy that is truly remarkable, deeply relevant, and easily accessible to your target audience.
In other words, you need to win the battle for eyeballs and engagement, and doing so requires an understanding of what your audience needs, reads, and shares on a regular basis. To get started, here are some tips to keep in mind before, during, and after launching your content strategy.