The following is a guest post by Derek Moryson, the Content Marketing Fellow atUnbounce.
As 2014 draws to a close, smartphone penetration in the U.S. is nearing 75%.
After years of predictions about mobile being the future of marketing, Eric Schmidt of Google put it best: Mobile has won.
As a result, we’re begining to hear terms like “mobile first” and “responsive design” being tossed around pretty generously. However, hearing and understanding are two very different things.
Aware that I can’t be the only one who reaches for my phone from bed first thing in the morning, it’s important that as marketers we understand what “optimizing your marketing” campaigns really means.
Let’s set the record straight.
Optimizing your marketing campaigns for mobile is really about understanding:
- Your prospect’s device – What screens are they using and does your campaign work on all of them?
- Your prospect’s intent – Where are they in the conversion funnel? Are they ready to buy or just doing research?
- Your prospect’s context – Does your campaign take into account where your prospect is and what they’re doing when they’re engaging with your offer?
With that said, below is a list of terms and tactics that will help you optimize your online campaigns for mobile, create better experiences for your prospects, reduce friction, and ultimately drive more conversions.
