In the time it will take you to read this article, there will be over 900,000 tweets on Twitter and 7.5 million posts on Facebook. With that much content generated, how does a business get noticed and stay relevant? The answer: visual elements.
Human beings are wired to react to pictures much more so than text alone. We did, after all, spend tens of thousands of years enjoying the vast and beautiful open expanses of new breathtaking landscapes long before we used letters and numbers to communicate.
This also explains why our attention has shifted so dramatically over the past few years from blogging and text status updates to picture updates, and why social-media sites such as Pinterest, Instagram and Snapchat have burst on to the scene and become our favorite social sites. In fact, Instagram will soon surpass Twitter in the number posts per day.
Of course, many companies do and should continue to producemeaningful and engaging content, but to get noticed, adding a visual element to your posts will not only encourage and generate more engagement and sharing, but will also help to further establish your brand.
