There is a lot of fascination with Millennials and for good reason. Not only do they make up a trillion-dollar demographic, according to a 2014 study by Accenture, they are also a massive generation in terms of size, accounting for nearly 80 million people in the U.S.. Their estimated spending is close to $600 billion and they have about 21 percent of consumer discretionary purchase power. Millennials are a consumer force to be reckoned with.
A Unique Generation
Let’s take a step back for a moment and examine the Millennial generation. They are defined as individuals born between 1980 and 2000 and have been referred to as the “always connected” generation due to their close relationship with technology. Research has shown that their values have been influenced from such historic events such as the Great Recession, 9/11, and the election of the first African-American president: Barack Obama…
A Trillion-Dollar Demographic: 10 Brands That Got Millennial Marketing Right
