Small and Medium-Sized Businesses (SMBs) are now spending more money on social media marketing than any other category, according to a report published byBIA/Kelsey. In a survey of more than 500 small to midsized businesses, it was found that last year they spent approximately 21 percent of their media budgets on social media. A report issued by MarketingTechBlog found that 8 out of 10 SMBs are using social media to drive growth.
Despite the fact that an increasing number of small businesses are spending money on social media marketing, not all of them are reaping maximum benefits. This is often due to their inability to develop a personalized marketing plan targeted toward a specific audience.
Finding Yourself
Among the most common problems faced by many small businesses attempting to develop a social media marketing presence is that they simply do not know where to begin. Far too often, they are all over the map, or they allow decision paralysis to interfere with developing a social media marketing campaign. The first step should be to define who you are and why your consumers should care about your business. Think about why you first started your business and how you want to present it to the world. Ask yourself: if someone else was describing my business, what would they say? Answering these questions should provide you with a clearer vision of how you wish to portray your business to the social media world. Keep in mind that you could have the best products in the world, but if you do not have an interesting story for each of them, your business will not be remembered. Make your presence memorable.
What Small Businesses Need to Know About Social Media Marketing
