Social media marketing should be part of your strategy.
Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.
Simply setting up an account or sending out some tweets is not enough to make social media marketing a viable part of your marketing strategy. You can create more opportunities from social media accounts and increase ROI by avoiding some basic missteps.
Don’t Make These 9 Social Media Marketing Mistakes
