ocial media marketing is in essence just two things. Distribution (social networks) and content (media).
Get them right and the rest follows. Increased traffic, brand awareness and sales.
But creating the content is one thing but making it move is another. That is why growing your social networks is so important. It puts the power in your hands. That is what excited me when I saw the potential of social for the first time. Access to a global market in real time at high speed.
Beyonce and her marketing gurus got it right when in December 2013, she bypassed mass media to launched her new album on her own social networks. There wasn’t one TV show or mass media channel to be seen.
This was a marketing tipping point.
