What the Influencer Marketing “Whistleblowers” Got Right (Sort Of)
You’ve probably come across a few articles lately about an anonymous marketing exec who claims to blow the lid off the influencer marketing world (specifically this one). This has ignited a big conversation that calls the merits of influencer marketing into question.
There are two main sides in this debate: Those who believe influencer marketing is the authentic fix to a marketing world that’s gone spammy and those who believe that influencer marketing has gone haywire and the benefits are blown out of proportion. We’ve been involved with some of the top influencer marketing programs over the past 3 years, and continue to help brands like Reebok bring their stories to life online, so we’re throwing our two cents in. At the end of the day, you should make an educated decision on influencer marketing and determine whether or not it’s the right fit for your brand…
