Credibility means trust, and a natural way to earn an audience’s trust is through influencer advocates.
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A variety of trends have begun driving consumers to earned media. Ad blocking, one of the newest revelations, is a byproduct of a consumer culture no longer interested in blatant promotion. Meanwhile, search ads may or may not provide value to a young business at all. Simply put, conventional marketing approaches don’t stand much of a chance against the benefits content marketing provides.
Content instills credibility by providing consumers value and expertise without the pitch. Credibility means trust, and a natural way to earn an audience’s trust is to seek influencer advocates to help amplify your content…