We live in a glorious age of data, and if you’re like most marketers, you relish in it. Yes, the massive influx of data can be stressful, and at times, intimidating, but at least you have objective data on what’s going on in your campaign on all fronts—right?
SEO is a strategy that depends on objective data reporting and analysis to be effective; if you don’t listen to the data when it tells you you’re doing something wrong, you could self-destruct. On the other hand, if you analyze the data correctly, you’ll all but guarantee yourself a solid path forward…
