Columnist Andrew Dennis reminds us that when you focus on your audience, the links you get will be valuable, regardless of SEO.
You should build links with an audience-first mindset.
In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldn’t want your audience to find, you’re likely being manipulative — or, at the very, least building worthless links.
Sometimes, link builders focus too much on how Google values links. I’m not suggesting you forget Google when you build links — everyone is well aware of the power links have in Google’s algorithm — but rather that you pursue links with an audience-centric focus…
