Woah, that came on quick. As I went skidding into Christmas like this was one of the many sequels to The Fast and The Furious, my clients prepared for the period with strategies to ensure that January starts with a bang not a whimper, I am already prepping for 2015.
Obviously the game has changed since last year; it goes without saying in a medium that changes more rapidly than my girlfriend’s mind. When I look at some of the accounts I look after, checking their Auction Insight reports and reviewing the year, it is clear that more and more people are turning to Search Engine Marketing as a method of peddling their wares. Competition not only abounds, but people are getting more and more savvy, most likely because they read every one of my blog posts. So savvy, you.