ocial media is a tricky form of marketing. You know it is important, and the concept of engagement is simple enough to understand. But the social sphere is massive, and full of others competing for attention. It is a place of constant noise, and you are shouting to be heard over it all. It’s easy to become lost in that crowd, and fail to meet your campaign goals.
The fact that large companies and sites have large budgets to pay for trending content and viral campaigns doesn’t help. When you are one of the smaller businesses, or just starting out, how in the world are you going to be seen?
Your best bet is incorporating visual content into your overall social strategy. Not only is it effective, but it is quick and easy. Unlike other campaign methods that take time to see results, and require a lot of thought and monitoring to succeed. Using photos will take planning and preparation for some of it, but most is as easy as finding and sharing what others have posted.
Here are some tips to help you out.
