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Marketing is always about what the consumer needs and wants to hear. If it’s not immediately relevant or interesting, then it’s just annoying. That’s why there’s such widespread use of ad-blocker browser extensions.
Related: Top 10 Customer-Centric Marketing Trends for 2016
According to PageFair, ad blockers were estimated to cost publishers nearly $22 billion in lost revenue in 2015. And that dollar figure will continue to climb: Ad blocking has increased by 41 percent in the last year, with more than 198 million active ad-block users in the world…
