In June last year, Facebook launched Lead Ads, a new outreach option which simplifies the process of getting people to sign-up for a newsletter or submit information to your business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data. Effectively, Lead Ads make it easy for brands to gather user contact details within just a few clicks.
The option has proved very popular – which is not surprising, considering it’s such an easy way to collect targeted leads – however there have been some common issues raised with the tool, particularly in regards to CRM integration. Basically, when you gather contact info via Lead Ads, that data’s sent to a spreadsheet, which you can then download and use at a later time. Which is great, but many businesses have called for better CRM integration to alert them when a user leaves their details via a Lead Ad, enabling them to action those responses faster and act on leads as they come in…
Facebook Updates Leads Ads, Improves Functionality And Options
