In the ocean of potential customers, social media is a charter fishing trip. With the popular communities of Facebook, Twitter, and LinkedIn–and others–you can get to where the fish are with the tools and advice to land a big catch.
But what if you’re trying to catch the fishermen instead of the fish?
What if, instead of selling to customers, your product sells to other businesses?
In business-to-business (B2B) scenarios, the same social media platforms can help you land a sale or a lead. But the tools and tactics are a bit different. And as so in actual fishing, what you’re trying to land will determine what bait you use.
With selling to other businesses as your target, here are some tips to make your fishing more successful.
