Designing enterprise-worthy social media monitoring solutions for the largest companies in the world is can be a big challenge. Thankfully, I’ve always been able to find tools and team members that are up to the task.
Social media monitoring for small businesses can be as ‘free and simple’ as using Google Alerts and Social Mention to track brand-related conversations. But when it comes to implementing monitoring solutions for Fortune 500 brands, with thousands of physical locations, in a regulated industry, the stakes are higher and solutions can be costly. In this post, I’ll share my favorite enterprise-level solution for social media monitoring…
Building The Perfect Beast: Social Media Monitoring With Brandwatch
