In a business world, not so very long ago, many debated the pros and cons of integrating social media into their company’s marketing plan.
A few enterprising leaders championed strategy and took the brave leap into conquering the brand presence on a variety of social media networks. The bricks were laid to the castle of benefits that come with a strong social media presence — improved SEO, customer insights, brand authority… the list goes on. Those days are now long gone…
