Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, an 18 percent increase over 2014.
Here are five quick and easy ways that you can use social media to build not just a large, but a highly targeted and engaged email list.
1. Integrate your email service with your Facebook page.
Most major email service providers will have an app that allows you to collect emails right from within your Facebook page. These apps will let you have a fully functional email opt-in form, and your fans will never even have to leave Facebook.
5 Quick and Easy Ways to Use Social Media to Build Your Email List
