With the Content Marketing Institute predicting that marketers will allocate 42 percent of their budgets to content marketing, and the savviest among them allocating 46 percent of marketing dollars, there is little doubt 2016 will be the year of content marketing.
What marketers shouldn’t forget however, is including influencers into their content marketing strategy. While influencer marketing is a critical piece of an overall marketing plan, let’s not forget that influencer marketing is also a key part of a content marketing strategy. White papers, webinars, corporate blogs—these are all useful content marketing tools, but nothing brings humanity to a brand or product like quality influencer content.
Below are the top four reasons why influencer marketing must be a part of a content marketing strategy…
4 Reasons Why Influencer Marketing Should Be Part of Content Marketing Strategies
