“I want you to write a 600-word blog post in an hour and thirty minutes. Oh, and make sure it’s good. None of that ramen-noodle, set-it-and-forget-it stuff. I’m talking the foie-gras-with-a-side-of-beluga-caviar kind of copy.” Unless you’re Chef Ramsay when it comes to cooking up content, anyone who is a Copywriter, Content Strategist, Marketer, or has ever had to develop content knows that these sort of demands are becoming more prevalent, and less attainable each day.
Think about it. It’s become pretty easy for just about any person or business to start a blog, and the landscape has become so competitive that we’re not only tasked with producing better content, but more of it. It can be pretty intimidating, but there is a way to meet these demands head on and still produce quality content. It’s possible, but we’re going to have to change the way that you think about content writing as a whole, and implement a new plan. Let’s begin.
Your Content is the Essence of Your Business
In case you didn’t know, content is essential to establishing your website’s online presence. Understanding this is the first step in engaging with users in a meaningful way. Providing content for your site’s visitors is beneficial for many reasons, and the few I’d like to list here are:
