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In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. In this edited excerpt, the authors offer some on-point advice about how to best use social media to create effective marketing campaigns.
Many direct response marketers think social media is complete fluff — and for a lot companies, it is. That’s because most marketers do not apply any direct marketing tactics to their strategic approach (if they are even strategic at all)…
