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Social Media trend forecasting season is upon us, and while I’m sure this site and many others will provide many specific trends to watch for next year, here are some general developments that are on my radar. It’s always good to keep these trends in mind when planning your budget for the coming year or strategizing new projects and events. You can always play it safe and assume for the most part things will stay the same, but being agile enough to lean into big, new waves like Periscope or Snapchat will assure your company sustained success, as it changes with the audience instead of after it…

5 Social Media Marketing Trends to Watch For in 2016