When starting out, it may have seem like an easy task to create a solid fan base via Facebook
marketing. Everyone’s on Facebook these days, right? Surely there’s an audience waiting to jump on and Like our page and keep themselves updated through our posts? Right? Unfortunately, it just isn’t that easy.
It goes without saying that not all Facebook Pages take off. The ones that do are targeted, strategic and avoiding making any of these common errors – you should avoid them too.
1. Monologue Marketing
Since social media is all about interaction and communication – being ‘social’ – there’s no reason to make your fan Page all “broadcast”. In order to make your brand come alive, not only do you need your fans to show interest in you, you need to show interest in them and what they have to say…
