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According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. With adoption on the rise, you may notice an influx of emails hitting your inbox—some good and some not so good. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it. If you want to be a marketing rockstar, avoid these five moves that will completely destroy your marketing automation advances:

5 Simple Steps to Ruin Marketing Automation