We understand that having your brand on social media is important. But simply setting up a Facebook or Twitter account is not enough to drive visitors to your company’s website and convert them into customers. That’s why developing a social media strategy is so important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward.
Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy. The social section (Acquisition > Social) in Analytics breaks down your website’s visitors that are being driven from social networks. The data available in the reports outlined below will help you take your social media strategy from mere existence to a key asset in converting traffic into customers.
4 Ways Google Analytics Can Improve Your Social Media Strategy
