In 1943, psychologist Abraham Maslow published a paper called “A Theory Of Motivation” in which he proposed a hierarchy of human needs. Illustrated in a well-known pyramid, Maslow’s theory became an important cog in sociology research today.
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At the top of Maslow’s “lower level” is our need to love/belong. A recent New York Times/CIG study examined that need to belong, concluding that our desire to share with others is not new, it’s just evolved…
Knowing Why People Share Will Boost Your Social Media Marketing [Infographic]
