Anyone who’s attended a lot of conferences knows that energy drives success in the event world. A feeling of excitement and inspiration prompts people to attend in the first place and then come back each year. It’s also the reason people share their experiences afterwards.
A great way to foster this energy amongst conference-goers (and potential conference-goers) is to incorporate video into your conference promotion strategy. Just check out this video from the Email Design Conference — everything from its pace to its music conveys energy and excitement:
Using Video in Your Event Marketing: Before, During and After
