I’ve got a pretty big thing for phone calls. (I bet your sales reps do too.)
Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist.
The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business. Sure, digital is your native language, but truth be told, digital marketing and phone calls are a powerful duo.
So how do you take matters into your own hands and start actively using your marketing prowess to drive calls? Here are three easy steps to get you started…