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The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Let’s dissect 10 relevant statistics related to offering discounts:
1. About 93% of Shoppers Use a Coupon or Discount Code Throughout the Year
This means that the vast majority of consumers are seeking a good deal. Everyone appreciates a good deal, right?
Maybe it’s more accurate to put it this way: Everyone appreciates thinking they’re getting a good deal, even when they aren’t. Recognize that people do indeed seek discounts, but they must be implemented properly to earn the rewards…
10 Important Statistics Your Company Needs to Know About Providing Discounts
