The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium.
Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement.
Being liked is no longer a guarantee that your posts will show up customers’ news feeds. So how can you wrangle these latest changes to wring every drop of conversion goodness out of your campaigns? Let’s take a closer look…
`See First` Marketing: How to Earn Facebook’s New Blue Star (& Why You Need To)
