Recently, Instagram unveiled a new advertising solution to help brands improve efficacy of Instagram-based marketing by integrating external links such as “Buy Now” and “Learn More” within Instagram’s existing interface.
The rollout includes a new application programming interface (API) that accommodates a wider variety of advertisements. Capitalizing on the constant stream of technology developed by Facebook, the new advertising business also promotes sponsored content related to user-specific interests. But what does this mean for brands?…
Instagram Marketing: What Instagram’s New Ad Business Means for Brands
