The most effective B2B Social Media marketers:
- Focus on LinkedIn, Blogs, and Twitter
- Dedicate at least 10 hours per week to maintain and update Social Media content and pages
- Generate high levels of engagement through thought-leadership and industry-focused content
- Stay far away from talking about the company’s products
Those are the basics, anyway. If you do just those four things, you’re already ahead of most B2B marketers. You offer great value to employers and social media recruiters looking to hire.
But once you’re there, where do you go? How do you maximize your social ROI and improve your competitive edge?