In the 2015 State of Small Business Marketing report, when asked what marketing tools small businesses use, the #1 response at 61% was social media. This is higher than even email marketing which came in at only 46%. Here are the full results:
This is a mistake on the part of small businesses. The highest priority should always be to build a list to capture visitors arriving from social or search. As Jonathan Bennett pointed out, Social Media Can’t Replace Email…
Social Media Results from 2015 State of Small Business Marketing Report
