Coined by HubSpot, the term “inbound marketing” describes a proven method of creating and sharing content that turns strangers into customers and promoters of your business. Below is a graphic HubSpot created to illustrate how inbound marketing works. “Attract, convert, close, and delight” are all actions inbound marketers must do in order to obtain visitors, leads, customers, and promoters. Along the bottom are tactics that can be executed to achieve these actions…
5 Reasons Why Social Media Is Important To Your Inbound Marketing Strategy
